Territorial Optimisation Method for the Investment in Architectural Values (MOTIVA)

Line of research, action

Value of Cultural Heritage for Society

Project abstract

The Architectural Heritage Research Group (UPV-EHU) has been working for several years on the design of a management system that will lead to the recovery, as far as possible in the medium or long term, of any initial investments used to finance the restoration of monumental sites. As a result of these studies, the Territorial Optimisation Method for the Investment in Architectural Values (M.O.T.I.V.A.) was developed, with which the Architectural Heritage Research Group and, now also the ZAIN Foundation, intend to stay ahead of all other research teams worldwide to provide answers to the possible socio-economic profitability of Architectural Cultural Sites.

The project seeks to test the method, by applying it to real cases, and to disseminate it by organising a specific seminar on the management and assessment of architectural heritage. The M.O.T.I.V.A. method incorporates its own Land Management tools, i.e. Town Development Management tools, to Architectural Heritage Management, with a view to achieving optimum profitability from land usage and capital gains on future enhanced Heritage Assets that will allow for a partial or total recovery, in the long term, of any costs incurred. The primary objective of the project is to organise a practical strategy for the management of Architectural Heritage. The validity of this method lies in the added value Cultural Assets will enjoy from coherent actions.


In execution